Over the past two years, JB Warranties has commissioned Decision Analyst to research topics that impact the success of the HVAC industry. Through these studies, we’ve learned
- the true cost of acquiring a residential HVAC customers
- the demographics, characteristics, and buying behaviors of those customers who buy maintenance agreements and extended warranties
We’ve taken the key learnings from these two studies, along with additional secondary research, and developed this guide to help our HVAC customers with generating more residential sales.
Download your copy today!